Meet the People Who Create Fake Apple Product Designs
Apple is a famously secretive company — and no doubt that’s one reason that breathless rumors about what it’s working on have become a genre unto themselves . One overlooked byproduct of this rumor mill is the ever-growing collection of computer-generated renderings of Apple creations that don’t yet exist — and often never will. These depictions range from best-guess approximations based on alleged leaks to completely speculative flights of fancy. As dazzling and convincing as some of the images are, they are nothing more than visual rumors, stoking the fire of Apple speculation. So who makes these images? And more to the point: Why? It turns out there are quite a few visualizers of imagined Apple gear out there, all over the world, and of course their answers vary. All those that I contacted cited some variation of creative expression. But some have also figured out that these entertaining conjectures can serve as an effective source of publicity — and even rev...
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